Enterprise Resource Planning and Human Resource Management

Question: Discuss about the Enterprise Resource Planning and Human Resource Management. Answer: Introduction Automobile companies has been selling automobiles as per the tastes and requirements for customers. Quality and safety are the major criteria that looks at the overall value that a vehicle can provide. The sector has also tried to revamp its quality parameters through innovation and superior design. The company that we would talk about in this report looks at the look and feel factor of the car as well. Thus to ensure better understanding of the customers the companies should talk about the effects of speeding and how it can be mitigated. Issue Analysis There are several challenges like the falling of the industry sales and severe losses faced in the recession periods around early nineties. There is also a close battle for market share prominence. The understanding that how speeding can impact a persons life and well-being can help us understand how a strategy can be formulated for the company to help in understanding the issues of speeding. The analysis of this situation shows that there is a benefit for every person. This benefit can be seen as a parameter and motivator for this campaign (Helfat and Mitchell 2015). This is thus more focus on the bravura, luxury and performance. There are also issues of firms that can provide better fuel economy at lower prices. The analysis can be better explained through the marketing mix of 4P and 7P analysis. The discussion about the way in which the company has looked at building a consumer base in other geographies is intriguing. The other ways in which a consumer can establish a resonance with the brand can be through personalization. Internal Influences and Consumer Analysis In companies like the automobile sector demand estimation becomes of prime importance and this is better predicted by consumer analysis. We can also see that consumer analysis is essential for innovative product development. This process is noted to be governed as consumer analysis. This looks at measurement of better design and quality. Thus a production and activities for that consumer base are estimated for each product based on the consumer choices. Such analysis is fed into an automated machine to determine the number of consumers who prefer a certain type of vehicle to generate a valid production estimate. This method will also be very suitable for the factory human power estimation. There are a number of innovative models design requirements that can be looked at in order to understand the consumer preference. This factor looks at the manpower demand using the ratio for production level and availability of workers currently. This method will thus look at the current capacity and the vacations required per capacity or per requirement. We can thus look at the industry situation and ask each unit manager to give an estimate. They generally do not market directly to consumers. The promotion must be effective and efficient. It should have high reachability and high scalability. The idea is to ensure better reachability and efficient management of resources and to have an attentive media campaign. Social marketing is also not their major research area for promotions. The company has improved its social characteristics through analytics and social integration. The company has also looked at achieving a better margin through a better generation of effective fuel efficient models. Recently they came up with one of a very nascent path breaking design car that is in the eco-friendly auto space. The company has been a pioneer in Australia for bringing the one of its kind interiors in cars. This resonates with comfort and exuberance. Each unit will require people from administrative as well as manufacturing roles. In case of administrative roles reception, finance, appointments, IT can be considered as major areas. In case of manufacturing the number of managers and production engineers have to be estimated. Thus an overall unit perspective will be required. This method will also not decide the attrition rates which are relatively higher for hospitals. We have to account for the available staff with every production unit also. These factors will thus give an incorrect estimate for the production factories. This analysis is very important and by far the most accurate when it comes to demand estimation for human resources. This technique takes into consideration requirements given by the departmental experts and collects manpower data based on that. This report is then summarized to give a rough estimate of all the future innovations. This method requires grilling meetings to finalize on every aspect of innovation (Schilling 2014). Thus a report will be generated for the same. This grilling process continues till all the experts reach a common conclusion for all innovations. The company has spread its presence in various parts of the globe especially in the far eastern Asian countries. The company is trying to establish a base in Singapore market with its mid-sized cars. Apart from these techniques, we can also see that we have to look at the organization chart and organization goals for the forecasting of roles in the organization. Succession and production schedules must also be taken into account. Last but not the least budgeting must also be estimated in every way possible. My interest in finance and financial market research brought me to this company. Since this is a mid-sized company the learning curve is huge for the firm. The company is extremely enterprise driven. This company is also provides a sneak peek of how diversity can be an organizational asset. We can therefore learn from the action plan that workplace learnings and understanding of issues of learnings in an innovative and competitive environment. This company has learnt it that way. They are now part of a big car making firm but they are primarily innovation and consumer driven. This makes them market leaders in todays world. This company has built innovative cars and that has always been its focus. Their branding has been around innovation driven focus and determination of key trends in the market for better appeal to its consumer base.The company has spread its presence in various parts of the globe especially in the far eastern Asian countries. The company is trying to establish a base in Singapore market with its mid-sized cars. The company has also handled workplace diversity and it is part of the value system of the firm. The company also deals in the legal implications in various countries due to corporate taxation. There are various ways in which diversity can impact workplace positively. Civil rights have also been taken into account in this organization. The book also talks about the history of gender integration in workplace. The issues have been dealt in detail all along the course of my internship in the workplace. The history of gender integration and diversity have been dealt in the companys initial days itself (Shuen 2010). When we look at the industry in which Holden operates in which we can see that the company has done well post the financial crisis. The company has also been effected by the recent financial slowdown. The company has also seen a wide variety of resources in understanding the implications of the market analysis (Storey 2014). The company has established its factory network in west Australia. They are also looking to produce in China and this will be due to the labor availability. They are also looking towards other markets as far as sales and distribution is concerned. (Armstrong Taylor 2014). We can therefore learn from the action plan that workplace learnings and understanding of issues is extremely important in terms of handling overall organizational hiring dynamics. These factors can built the organization into a knitted unit. We can also see that the cultural and gender diversity is a very important feature in understanding the various aspects of the cultural unit in an organization. Product This company has built innovative cars and that has always been its focus. Their branding has been around innovation driven focus and determination of key trends in the market for better appeal to its consumer base. The company has also looked at achieving a better margin through a better generation of effective fuel efficient models. Recently they came up with one of a very nascent path breaking design car that is in the eco-friendly auto space. The company has been a pioneer in Australia for bringing the one of its kind interiors in cars. This resonates with comfort and exuberance. Holden has revolutionized the way ahead in every possible way. When we look at other factors like demographics this includes age, gender and income coverage we can further segregate the market. Yet Holden has more psychographic segmentation base. Price The most important parameter to elaborate the campaign for such social issues must be the price constraint. The pricing must be low cost since most of the campaign must be around the CSR fund for a corporate. Thus the price must recognize the vehicle to be scalable and with extremely high penetration (Subramanian 2010.). Cost must be reduced on banners and kiosks. Thus a social media campaign will be well suited for this there is also a need to understand the effectiveness of the campaign which needs to be aligned with the costs and the strategy to click the campaign again. Place The company has established its factory network in west Australia. They are also looking to produce in China and this will be due to the labor availability. They are also looking towards other markets as far as sales and distribution is concerned. The company has spread its presence in various parts of the globe especially in the far eastern Asian countries. The company is trying to establish a base in Singapore market with its mid-sized cars. This factor looks at the manpower demand using the ratio for production level and availability of workers currently. This method will thus look at the current capacity and the vacations required per capacity or per requirement. We can thus look at the industry situation and ask each unit manager to give an estimate. Promotion The company uses a very different promotional policy. They look at innovation being their promotional channel (Norton 2016). They try to promote through journals, articles and auto-expo. Some of these key techniques are to look at the promotional base of the company diligently. They generally do not market directly to consumers. The promotion must be effective and efficient. It should have high reachability and high scalability. The idea is to ensure better reachability and efficient management of resources and to have an attentive media campaign. Social marketing is also not their major research area for promotions. The company has improved its social characteristics through analytics and social integration. Physical Evidence The physical evidence is the effectiveness of the solution and the reduced number of accidents. The accidents thus reduced must be effective in building up the solution base (Hoch Dulebohn 2013). There are several ways in which we can see how the company has established roots in newer geographies. The company has thus looked at establishing a network of distribution channels and retail bases. People The company has been one of the people oriented companies to work with. They have developed their promotion base to encourage the people to improve a number of ways in which promotion is carried out. This process is noted to be governed as consumer analysis. This looks at measurement of better design and quality. Thus a production and activities for that consumer base are estimated for each product based on the consumer choices. Such analysis is fed into an automated machine to determine the number of consumers who prefer a certain type of vehicle to generate a valid production estimate. Process The process orientation is to look at the companies hiring processes and manufacturing simplicities that are obtained over time. The company has seen improvements in a number of ways in the manner the company deals with the manufacturing of the superior brands. This grilling process continues till all the experts reach a common conclusion for all innovations. The company has spread its presence in various parts of the globe especially in the far eastern Asian countries. The company is trying to establish a base in Singapore market with its mid-sized cars. Segmentation, Targeting and Positioning As can be seen in the 2015 sales figures that General Motors has totally lost its market potential the company had to sell its business to Microsoft which makes it difficult to sustain the phone business. The usage of Holden is a technology pioneer and comes as a great innovator in the technology space. The industry has seen tremendous revolution so far since Holden came up with its IPhone. The market segments can be categorized geographically as well as based on the money potential of the consumer base. Holden has revolutionized the way ahead in every possible way. When we look at other factors like demographics this includes age, gender and income coverage we can further segregate the market. Yet Holden has more psychographic segmentation base. We can clearly see that Holden is known for its product analysis and design. The company has always pioneered in the way products are launched in the market with a lot of fanfare. The company can be seen to have influenced the way marketing holds as a profession. The company has garnered a brand presence of its own. The company is known to have influenced and channeled the way innovation is carried out in various organizations. Though the mechanism of financial planning is far from foolproof (the accounting profession, for example, has hardly been free of ethical lapses) it provides a strong incentive for ethical attentiveness. The market share of Holden has been in the range of 30-35% but when we combine this with the share strength of Android, this figure reaches more than 85% level. Thus the market is having a dominant market strength and there is a huge consumer demand for intelligent phones and mobility solutions (Purce 2014). The other segmentation base is geography based segmentation. Geographically Holden has established its base across the globe with its most dominant presence in United States. This market share is more than 40%. This share has also grown tremendously over the years. The company has collaborations with companies like ATT to provide a complete package. These packages have a complete mobility experience with DATA packages also available along with the available market share across all channels. The company is yet to make such collaborations in other countries Conclusion The current scenario also looks at a number of smaller acquisitions that the company is looking at in the 3D printing area. The company is also looking at the mergers when it wants to enter a new market. This company looks at the achievements over the years through the lens of innovation. The company has been a powerhouse of the way innovation is carried out in the different processes of the firm. The company has seen rapid growth throughout the Australian industrialization. The company has thus been a pioneer in every way possible. The discussion about the way in which the company has looked at building a consumer base in other geographies is intriguing. The other ways in which a consumer can establish a resonance with the brand can be through personalization. This company does it through the decors and interiors. Holden has revolutionized the way ahead in every possible way. When we look at other factors like demographics this includes age, gender and income coverage we can further segregate the market. Yet Holden has more psychographic segmentation base. They generally do not market directly to consumers. The promotion must be effective and efficient. It should have high reachability and high scalability. The idea is to ensure better reachability and efficient management of resources and to have an attentive media campaign. This method will also be very suitable for the factory human power estimation. There are a number of innovative models design requirements that can be looked at in order to understand the consumer preference. References Subramanian, R., 2010.Strategic management: Formulation, implementation, and control. Chicago, Illinois: Irwin. Shuen, A., 2010. Dynamic capabilities and strategic management.Strategic management journal, pp.509-533. Norton, D.P., 2016. Using the balanced scorecard as a strategic management system. 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The impact of corporate strategy on human resource management.New Perspectives on Human Resource Management (Routledge Revivals),67. Storey, J. (2014).New Perspectives on Human Resource Management (Routledge Revivals). Routledge.